AI-Driven Upgrades and New Features
Among the most notable upgrades is a Pixel-exclusive feature that allows users to search for information within their screenshots—a practical addition that underscores Google's focus on real-world applications of AI. Additionally, Android users will now be able to utilize Google's AI chatbot, Gemini, as an overlay on other apps to answer questions or generate content.
"There have been so many promises, so many coming-soons, and not enough real-world helpfulness when it comes to AI, which is why today we're getting real," said Rick Osterloh, Google’s Senior Vice President of Devices and Services. "We're fully in the Gemini era."
Breaking Tradition with Early Launch
In a departure from its usual schedule, Google revealed its latest Pixel phones in the summer, rather than the traditional autumn launch. This shift reflects Google’s urgency in keeping pace with competitors, particularly Apple, which is set to launch its new iPhone in September.
The event itself was more elaborate than usual, with live demonstrations of new Gemini features. However, the rollout was not without hiccups; a demo showcasing Gemini’s ability to cross-reference a concert poster with a calendar app required three tries and two devices to run successfully.
Pixel 9 Series: Pricing and Availability
The new Pixel 9 series includes the base model with a 6.3-inch display, starting at $799—$100 more than its predecessor. The 6.8-inch Pixel 9 Pro XL, which boasts additional features such as an enhanced camera, will also be available. While these models will begin shipping later in August, the Pixel 9 Pro and the foldable Pixel 9 Pro Fold are scheduled for a September release. Pre-orders for all models opened on Tuesday.
Google's AI Ambitions
Google’s latest Pixel release aims to capitalize on two key areas where consumers are increasingly relying on AI: organization and content creation. "The two things that consumers are looking at AI to do right now is organization—across communications, across calendaring, basically manage my life better than I can—and content creation," said Linn Huang, an analyst at IDC. "I think Google nailed both."
Despite these advancements, Google’s share in the global smartphone market remains modest, holding less than 1% as of the second quarter of 2024. In the U.S., Google ranks as the fourth-largest smartphone maker with a 4.5% market share. Nevertheless, the Pixel line continues to serve as a showcase for Google’s innovations, helping to drive the developer ecosystem around its Android operating system, which powers more than 80% of smartphones globally.
Beyond Smartphones: New Devices and Partnerships
In addition to the new Pixel smartphones, Google also introduced the Pixel Watch 3 and Pixel Buds Pro 2 wireless earbuds. The Pixel Watch 3 comes with a notable "Loss of Pulse" feature, which uses algorithms to detect if a user’s heart has stopped and can contact emergency services—a feature that will be available in the United Kingdom and the European Union.
Further expanding its reach into the fitness realm, Google announced a partnership with Peloton, the fitness company known for its stationary bike. Subscribers to Google’s Fitbit Premium service will now have access to Peloton’s extensive library of training classes.
As Google continues to integrate AI into its hardware, the latest Pixel phones and accompanying devices mark a significant step forward in its mission to bring AI-driven features into everyday use, positioning itself as a key player in the rapidly evolving tech landscape.